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Resume

Experience

05/2022 - Present

Sr. Project Manager,

Website Design & IT

Consultant (B2B/B2C)

State of New York | PSEG | LIPA

Uniondale, New York

  • Website Design/Redesign, Provide strategic redesign guidance while also leading UI/UX creative team and cross-functional project teams through all phases of website design and system implementation.

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  • Agile Project Management, Direct design iterations and implement Agile project management practices and principles to ensure website redesign project is delivered on time, on budget, and within scope agreement.

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  • Change Management, Guide organizational change management activities with all stakeholders [LIPA CEO and Executive Leadership] throughout implementation lifecycle including: leading workshops, conducting group sessions, capturing change related inquiries and concerns, and partnering with stakeholders to manage the ‘Change Management’ process.

10/2020 - 04/2022

Sr. Logistics Program Manager

(B2C / D2C)

Amazon | MR Delivery

Kearny, New Jersey

  • Program Management, Lead and collaborate with management team in a multi-project / multi-deadline environment for Amazon MR Delivery while efficiently implementing best practices to constantly improve people, process, and product, thus ensuring good stewardship to the Amazon brand.

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  • Resource Management, Onboard (hire and coach) management staff and delivery drivers, certifying that all staff members successfully complete Amazon training program, as well as MR Delivery code of conduct training.

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  • Educate drivers on ease-of-use and enhanced functionality of Amazon Flex App (as it relates to their respective delivery routes).

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  • Supply Chain and Schedule Management, Plan and confirm that all packages are correctly picked from their respective warehouse regions, loaded into delivery vans in “delivery order” (according to Amazon Flex App), and delivered to awaiting customers in a timely manner.

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  • Reporting, Present progress reports and influence senior-level business and functional leaders (VP level and above) while also interpreting and communicating both business and functional needs and impacts of delivery staff. 

07/2020 - 09/2020

Sr. Digital Project Manager, Music Streaming Product Marketing

(B2C / D2C)

Tracks for Streamers

Tenafly, New Jersey

  • Digital Project Management, Analyze competitive digital music streaming landscape and provide best-practice global digital music marketing strategy, including search engine optimization (SEO/SEM), email newsletters, SMS marketing, customer surveys, online PR / brand awareness campaigns, paid/owned/earned media campaigns, and social media micro-influencer product review strategies.

 

  • Program Management, Develop overall digital experience and strategic direction of various product launches that align with brand objectives focusing on quality, scalability, and performance.

 

  • Website  / Software Design (Coding/CMS), Using Agile SDLC methodology, plan, design and launch Tracks for Streamers consumer website.

 

  • Digital Streaming Platform (DSP) & Social Media Advertising Strategy, Create, write and produce 5, 10, and 30 second audio/video (Facebook, Instagram, Spotify, Apple Music, Hulu, YouTube, Google AdWords) ads targeting online gamers, video streamers, film makers, and podcast content creators.

 

  • Product Launch, Execute all product lifecycle processes for music streaming products, including product research, A&R duties, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch.

 

  • Insights Reporting, Gather and analyze qualitative and quantitative data in an effort to enhance artist royalties, and marketing and advertising campaigns, thus creating a better user experience and increasing goal / conversion / sale(s) rates.

02/2019 - 06/2020

Sr. Digital Transformation Project Manager, Marketing & SEO Strategy

(B2B / B2C / D2C)

Triton International

White Plains, New York

  • Digital Transformation, Execute a full business (and industry) analysis and deploy a digital approach that will ultimately drive offline sales to a newly designed online sales portal, thus allowing the global sales team more time to pursue prospective clients. 

 

  • Team Leadership, Hire design staff and manage/collaborate with in-house creative team to develop overall digital experience and new strategic direction of the brand.

 

  • Web Design (Coding/WordPress/Drupal/CMS), Using hybrid Agile / Waterfall (SDLC) methodologies - Plan and design frontend and backend: Triton Container Sales, Triton Sales Portal, and Triton Chassis websites. 

 

  • Project Management, Provide leadership for a best-practice global digital marketing strategy, incorporating the implementation of CRM management tools (Salesforce), social media business-lead generation (LinkedIn), biweekly email newsletters, SMS marketing, online user-journey/sales funnel analytics, customer surveys, search engine optimization (SEO/SEM), product sales and brand awareness campaigns, paid/owned/earned media campaigns, and digital PR/backlinking strategies.

 

  • Social Media Content Strategy, Assist the Director of Communications with a targeted content strategy, including audience messaging segmentation and the design/delivery of branded social media visuals that speak to the needs of Triton’s new and existing customers.

Key Achievement

Conceptualized and implemented Triton’s overall strategic digital transformation, including the design of the new Triton Chassis Sales website, redesign of the Triton Container Sales website, and the design and launch of Triton’s first ecommerce sales portal for new and existing customers, which resulted in an immediate shift of 22.7% of global sale transactions going through the new sales portal (and growing), with a whopping 35.4% of sale transactions occurring in the Americas, respectively... ultimately assisting in moving the TRTN stock price from $31 to $60 per share. 

11/2018 – 02/2019

Sr. Account Manager, Digital Business Projects (B2B)

LG Electronics | HS Ad USA

Englewood Cliffs, New Jersey

  • Web Design/Redesign, Lead LG.com UI/UX creative team as we refresh LG business webpage(s), from design concept and initial brief to delivery.

 

  • Digital Project Management, Manage digital production on projects, including standard and rich media banners, CRM deliverables, Drupal CMS, mobile creative and microsites.

 

  • Stakeholder Management, Manage LG client relationships by communicating with internal and external stakeholders across different business verticals.

 

  • Risk Management, Proactively anticipate and rectify issues at project outset before they become a problem, in addition to continuously identifying, managing and mitigating project risks throughout the project lifecycle.

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  • Content Strategy, Plan strategic product content marketing, making LG products easily discoverable by various search engines and linked website pages. 

 

  • Progress Reporting, Provide reports to stakeholders detailing project status against project objectives, KPIs and targeted deadlines.

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  • Resource Management, Manage, motivate, and support team members in an effort to keep them focused on delivering the best work possible (on deadline).

 

  • Sales Channels, Manage product pages, product spec updates, and shared content integration with key retailers and major distributors.

12/2017 – 11/2018

Chief Marketing Officer (CMO), E-Commerce Shopper & SEO Strategy (B2C / D2C)

Luke & Lynn Clothing

Dumont, New Jersey

  • Product Management, Product planning and execution of all digital marketing, including user-journey/funnels, SEO/SEM (SEMRush/Moz/Google), PR, product sales campaigns, CRM (HubSpot), email (MailChimp), paid/owned/earned social media (Facebook, Instagram, Pinterest, Twitter, SnapChat) and display advertising (Google/Yahoo/Bing) campaigns for online retail startup.​

 

  • Social Media Content Strategy, Lead team members in social media analytics and content strategy, ensuring successful execution of all social media branded programs.

 

  • Social Media Advertising, Create social media visuals (social tiles, banner ads, interstitials, video ads/Lumen5/Adobe Spark) for paid social media, ad retargeting and social influencer campaigns.

 

  • Affiliate / Marketplace Marketing, Create Amazon, Walmart, Target Seller Central / Marketplace account(s), optimize online sales, and affiliate-marketing (Share-A-Sale, CJ, Rakuten) campaigns that promote special product discounts & loyalty programs.

 

  • Shopper Lifecycle Optimization, Execute sales funnel and product page A/B testing (Optimizely), customer LTV and RFM, and conceptualize best practice SEO/SEM campaigns using comparative industry analysis tools like SEMRush, Moz, and Google Analytics.

 

  • UI/UX Webdev, Manage front-end and back-end Shopify ecommerce platform functionality, including automated customer billing, shopping cart conversions, and fulfillment house payment / inventory management API.

 

  • Logistics, Direct and manage shipping migration from manual pack & ship process (via USPS, UPS, FedEx, and DHL) to fulfillment house, using EasyPost shipping API integration. 

 

  • Expert Judgment, Provide expert judgment for best-practice tactical marketing budget allocation across various online/digital channels (search, social media, video, mobile, etc.).

 

  • Customer Service, Streamline customer service process and real-time reply via chat-bot, email alerts, push notifications, and social media listening.

 

  • Trend Forecasting, Leverage emerging digital marketing trends in an effort to promote the Luke&Lynn brand.

Key Achievement

Created multichannel paid/owned/earned social media campaigns that increased daily website sessions by 1200%, and daily sales conversions by 65%, respectively.  This was achieved by creating branded content that was shared by blogs and social media influencers on various platforms, and by using Facebook Insights to create targeted ads on Facebook and Instagram.

04/2017 – 12/2017

Sr. Digital Marketing Strategist, CIO Worldwide & Globalization Project Lead (B2B)

IBM, Digital Services Group

Manhattan, New York

  • Inbound/Outbound Marketing, Execute digital inbound and outbound lead generation marketing strategy (Marketo), web services, rich content, design, video, APIs, and app development to our internal clients (sponsors), to meet their digital needs for IBM Cloud SaaS, Watson IoT Marketing Automation, Machine Learning/AI, and Blockchain cloud-based solutions.

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  • Agile/Scrum Project Management, Conduct daily stand-up (Kanban) meetings, and oversee the development of Drupal (CMS) website migration; managing a remote team of 8 UI/UX developers, using weekly Scrum sprints to build and QA completed web pages.

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  • Agile Project Management, Manage the language translation and localization of campaign pages / assets in our worldwide regions: China, Brazil, UK, Russia, Korea, Turkey, France, Italy, and Spain.

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  • A/B Testing, Develop Optimizely A/B and Multivariate tests for campaign pages in an effort to increase user page engagement, qualified lead generation, and CTA conversion rates.

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  • Campaign Tracking, Evaluate and monitor campaigns including setting up tags and implementing tracking and retargeting pixels using Google Tag Manager.

 

  • Monitoring, Monitor and document project milestones and outcomes throughout the project lifecycle, ensuring overall project quality.

 

  • Influencer Marketing, Coordinate social media influencer campaigns (w/webinar producers), which included various ‘cloud technology best practice tips’, ‘strategic growth’, and ‘tactical B2B marketing’ subject matter experts (SMEs).

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  • Paid Media, Plan strategy, budget and ad spend schedule for varying paid media tactics (Social, Search, Lead Generation, Email newsletters, etc.).

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  • Agency Collaboration, Confer weekly with media agency Ogilvy / GroupM in an effort to optimize ROI on campaigns across both paid and owned channels, as well as webinars and other events.

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  • KPI/Reporting, Produce marketing KPI dashboards and deliver cross channel performance-metric reports with actionable insights that help boost web presence/page performance. 

Key Achievement

Through innovative data-driven paid media and organic search campaigns, our IBM CIO Mobile/Web Worldwide team generated $4 billion in global sales revenue for IBM (cloud-based solutions) in eight months (April-November 2017).  This was achieved by optimizing webpages; targeting qualified Chief Information Officer (CIO) leads across multiple B2B/B2C verticals, and retargeting events.

06/2015 – 12/2016

Digital Campaign Project Manager & Social Media Strategy Sr. Analyst

(B2B / B2C)

Dell, Digital Business Services

Plano, Texas

  • Project Management, Plan, execute, monitor and control (MS Project) the development of multiple websites, microsite pages, and social media page visuals for healthcare (HCP) client.

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  • Supervise the end-to-end process of social and digital media campaigns, from planning the creative briefs, to managing and optimizing live ads, and creating the final wrap up reports.

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  • Collaboration, Work closely with PMO (Project Management Office), portfolio stakeholders, internal engagement strategists, brand planners, and user-experience data analysts (across multiple brands and industries) to ensure that campaign goals are completely aligned with business needs.

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  • Business Analysis & Campaign Strategy including: industry/buyer persona research, demographic/geo-targeting, B2B/B2C copywriting (campaign messaging, calls-to-action, search engine advertisement, paid social media promotional content creation), campaign planning (KPIs/goals), editorial content calendar/scheduling, and visual creatives, including HTML newsletter imaging.

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  • SEO/SEM, Use Google Console to create Google/Bing/Yahoo SEO campaigns that include: structured data, custom URL parameters, Google tags, sitemaps, robot.txt files, keywords, rich cards, and shopping campaigns.

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  • Optimization, Use Adobe Marketing Cloud / Adobe Experience Manager (AEM) to optimize live campaigns to deliver the most efficient multichannel experience for the client, including using quantitative and qualitative observation and analysis to gain insight to help with future planning.

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  • Best Practices, Implement best practices to adhere to FDA guidelines for social media in healthcare.

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  • Analytics Reporting, Deliver comprehensive digital campaign analytics reporting on a weekly basis.

Key Achievement

Delivered web design project within budget and on schedule via Agile (SDLC) project management methodologies, change management, supervising design and copywriting team, Agile design sprints, leading daily scrum meetings, and communicating with stakeholders.

11/2013 – 08/2014

Sr. Digital Marketing Manager, 360° ECM (Existing Card Members) Strategy (B2C / D2C)

Citigroup | Citibank

Long Island City, New York

  • Portfolio Management, Manage creative execution and omni-channel deployment of global marketing programs targeting over 30 million existing customers receiving: Merchant Offers, Direct Mailers, Online Spend, Digital Wallets, and Digital Engagement/Social Media.

 

  • Digital Strategy, Execute multichannel campaign strategies with a focus on mobile, microsite and portal channels, designed to drive optimal response, customer acquisition, and ROI.

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  • Quality Management, Communicate with contracted creative agency to ensure that all design and messaging is built to targeted brand and style guidelines, via proofreading and spec audits.

 

  • Scheduling, Schedule and manage the end-to-end campaign deliverables to ensure all items are accounted for and a flawless customer experience is provided through delivery of new product upgrade offers.

11/2011 – 11/2013

Sr. Project Manager, Digital Marketing & Social Media Strategy (B2C)

Pesocar Interactive Gaming 

Englewood, New Jersey

  • Project Management, Creative development for gaming startup, including scheduling (MS Project), cost analysis, portfolio roadmap, preparation and execution of digital strategy, social media, and mobile product launch campaigns for ecommerce buy-in, lottery, internet gaming/online gambling and social gaming platforms. 

 

  • Gambling Lobbying, Accurately identify, analyze, and communicate legislative, regulatory and policy issues surrounding internet gaming/online gambling.

 

  • Identify and build strategic relationships with key government leaders, policy makers, industry/community leaders and other stakeholders.

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04/2011 – 11/2011

Director, Digital Media Planning & Social Media Strategy (B2C / D2C / B2B)

Dial 7 Car & Limousine Service

Long Island City, New York

  • Business Analysis, Create a lifetime value report (LTV) by signup/booking month cohort for a paid online content subscription model in order to understand how much money can be spent to acquire new customers.

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  • Brand Strategy, Develop and grow successful customer relationship management (CRM) campaigns, which help increase sales, digital transformation awareness, and service to new and existing customers.

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  • Social Media Strategy, Create, design, and manage content for all of Dial 7’s mobile app and social media accounts: Twitter, Facebook, YouTube, Foursquare, Instagram, LinkedIn, Yelp, Pinterest; and monitor all online efforts using social media management tool (Tweetdeck).

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  • SEO/SEM, Optimize affiliate-marketing campaigns, SEO/SEM tags, and feed titles on sharing sites, communities and search engines, through copywriting, landing page creation, backlinking, anchor-text and keyword optimization.

Key Achievements

  • Increased Dial 7’s website traffic by 62%, online revenue by 37%, and incoming calls by 67% (in 7 months), via social media content strategy, search engine optimization (SEO), vendor partnerships, html email newsletters, list segmentation, customer service response, forum posts, video uploads, social activations, rich media, and press releases.

 

  • Brokered a partnership with the 2011 U.S. Open, making Dial 7 a preferred vendor for daily transportation to and from Arthur Ashe Stadium in Queens, New York.

 

  • B2B/B2C outreach and leverage partnerships with brands like NewYork.com and NiteTables.com that coincide with Dial 7’s target demographic, which ultimately introduced Dial 7 to 100,000 new impressions via logo/brand placement on NewYork.com’s homepage.

07/2009 – 11/2010

Director, Social Media & Mobile App Strategy (B2C)

Pho3nix New Media

Calgary, Canada

  • Business Analysis, Create a user-based analysis to understand how different consumers, broken down by behavioral segments, can contribute to overall revenue.

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  • Mobile App Content Strategy, Work closely with the social gaming UI/UX design/engineering team to model user-journey, offer concrete in-game-marketing solutions, Wireless Application Protocol (WAP) updates, and feature sets that directly impact retention & loyalty results for our casual and MMO social games (Solitaire in the City, Trzzonline's Fame & Fortune, The Tarot's Misfortune, and 'Sigma' iPhone app).

 

  • Agile Sprint Product Testing, Help enhance product development cycles by offering A/B testing and collaborative analytical insight via metric reporting (with programs like Kontagent, AdMob, AppData, Google Analytics).

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  • Online PR, Produce and manage press releases, product copy [text and viral], blog editorial/forum posts, social media content strategy, and managed third party vendor/brand relationships.

 

  • Sponsorship/Procurement, Plan and secure B2B cross-branding sponsorships, social media influencer campaigns, RFP and RFI with corporate & entertainment brands, garnering additional product awareness across various social mediums.

Key Achievement

Coordinated a successful mobile gaming app launch campaign for the ‘SIGMA’ game app which involved online PR, social media content strategy, and mobile advertising, which resulted in the app peaking at #14 in the USA on the iTunes Apps Chart (and #9 in Canada, respectively).

09/1999 – 07/2009

VP, Digital Lifestyle Marketing & Campaigns Project Manager (B2B/B2C)

ICED Media (Marketing Agency)

Wall St., New York, New York

  • 360° Campaign Planning, As a project manager (using MS Project) and account executive, lend strategic direction to ensure all clients’ brand core messaging is consistent across all touch points, by creating multichannel campaigns and activations that help products reach their target demographic (via paid, earned, and owned media).

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  • Business Development, Assist in business development / client pitches and establishing relationships with client base while keeping account executive team apprised of new opportunities.

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  • Risk Management, Assess and manage all opportunities by navigating the critical success factors: KPIs/budget/goals, competitive challenges, partner landscape, objections and other complex issues, to ensure successful campaign outcomes.

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  • Human Resource Management, Lead functional and segmented teams and serve as a resource mentor by reviewing work performed by others and providing recommendations for improvement.

 

  • Media Planning, Manage media negotiations/optimization/RFPs with ad networks & portals on a CPM, CPC, CPL and CPA basis [Compete.com and DoubleClick DART (DFP/DSP)].

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  • Email Marketing, Create, manage, and optimize rich media email campaigns that include SEO/CPM/CPA/CPC/CTR monitoring, acquisition, retention, and ROI reporting.

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  • B2B Sales, Develop and execute an aggressive B2B customer acquisition strategy, and provide leadership for key account management and team members.

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  • Web Design/Content Creation, Create HTML/CSS websites, landing pages, and social media artwork via Adobe Dreamweaver and Photoshop.

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  • Event Planning/Brand Activations, Plan, design, and execute events/activations for clients with budgets ranging from $75k to $300k per event.

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  • Analytics/Reporting, Provide comprehensive campaign metrics and analytical data that help clients understand user-journey, engagement, conversions, and other insights (via Omniture/Sitecatalyst).

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  • Budgets, Manage annual client campaign budgets ranging from $500k to $10 million.

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  • Clients: QVC, Palms Casino Resort, Ford, Kmart, MAC Cosmetics, Motorola, Novartis, Swatch, Comedy Central, Universal Records, Clive Davis, Jay-Z, Mary J. Blige, 50 Cent, Louis Vuitton, Sony, Def Jam, & NBC.

Key Achievements

  • Coordinated Justin Timberlake XBOX Contest on Ticketmaster.com, Citysearch.com, and LiveDaily.com; received over 1,000,000 impressions and yielded over 25,000 e-mail opt-ins.

 

  • Created a social media campaign for QVC to help build fans on their branded Facebook page.  The standout performance for QVC’s campaign came from two ads placed with one of its brand leaders, Bare Escentuals. The first ad promoted the fan page sweepstakes to non-QVC fans.  The second ad brought users to QVC.com and performed best amongst existing Facebook fans.  The two-day campaign yielded 5,020 sweepstakes entrants, 5,159 new fans to the page and, generally, the highest click-through rate seen by ICED Media from an ad targeting non-fans.  Within a 30-day span, the campaign yielded more than 30,000 new fans, and the QVC.com Facebook referred sales increased more then 200% from the prior eight-week period.

 

  • During the launch of Facebook's "Deals" platform; created a check-in strategy that enabled the Palms Casino Resort to offer all guests a third night for free upon check-in.  Extended Palms coverage far beyond the organic features resulting from the launch. Palms received over 5,000 check-ins during the first three months of the launch.  The check-in deal was featured on over 200 websites totaling over 40,000,000 monthly unique visitors.  [Coverage on sites spanning genres from top news hubs, technology and trade, and deals and savings including WashingtonPost.com, TechCrunch, and AOL Walletpop].

Education

12/2023 - Present

IBM

IBM Data Science Professional Certificate

Business Certification

IBM + Coursera Online

11/2023 - Present

Project Management Institute 

PMI: DASSM™ - Disciplined Agile Senior Scrum Master Certificate 

Business Certification

PMI Online Course

Fall 2024 

Fairleigh Dickinson University

Computer Science - Major

Psychology - Minor

Bachelor of Science (BS) in Computer Science (Pursuing)

Hackensack, New Jersey

Summer/Fall 2015

Ramapo College

Business Certification

PMI: PMP Project Management Professional: Certification Course

Mahwah, New Jersey

01/1994 - 07/1994

Temple University

Business II: Contract and Proposal Writing

Business Course

Philadelphia, Pennsylvania

10/1993 - 05/1995

Art Institute of Philadelphia

Media Business & Communications

Associate of Science Curriculum 

Philadelphia, Pennsylvania

Certifications

Project Management Professional (PMP)® Certification, Project Mgmt. Institute (PMI) 

Certified User, Optimizely X Web Foundations

Google Certified, Google Analytics Individual Qualification (IQ)

Realtor, New Jersey Real Estate License

HTML/CSS Web Design Certification, City University of New York Graduate Center, NY

Professional skillset

Entrepreneurial Mindset

Go-to-Market Planning

Teamwork & Collaboration

Digital Analytics

Product Marketing

Agile Digital Project Management

Ecommerce Sales

360° Strategic Brand Planning

Business Data Analysis

Change Management

Brand Activations

Strategic Partnerships

Human Resource Management

Social Media Strategy

Program Management

Process Improvement

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