Cover Letter

Greetings Hiring Manager,

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    I have been working as a digital native business consultant and product marketer for well over 15+ years, with a general concentration in digital transformation, including: brand strategy, corporate and entertainment digital marketing, public relations, affiliate marketing, social gaming, organic and paid social media strategies, search engine optimization, market research, web analysis, website design, mobile app development, strategic planning, PMO / PMP project management, online/offline event planning and advertising.

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Via my project management, chief marketing and communications proficiency, I have streamlined the launch of multiple products, while garnering them a branded presence within their respective categories.  My years of Wall St. media agency experience coupled with my ability to generate new ideas and concepts for my clients have played a major role in my continued success.  However, my familiarity consulting with/for start-ups has also allowed me to approach every project with the entrepreneurial spirit and an ‘I WILL NOT LOSE!’ attitude.

 

As a proven leader and meticulous project manager, I help businesses usher in new marketing ideas as they make the shift to enhancing their marketing and communication efforts in this new multi-omni-channel digital age.  I am the perfect conduit to keeping businesses abreast of all of the new age ‘tastemaker’ tools and methodologies of digital marketing and public relations that are happening surrounding their target demographic.  Conversely, you can trust that I am also an ardent advisor to my clients in an effort to advance company priorities as well.

 

I have experience in all aspects of the marketing/branding processes and procedures, including campaign and event conceptualization and implementation. I am adept at navigating complex organizations, building partnerships, and delivering targeted results.  With a particular expertise in strategic growth marketing, I am capable of articulating a broad vision and distilling it into clear tactics and measurable objectives.  I have demonstrated success at leading digital transformation, shaping messages for discrete audiences, fostering relationships with diverse constituencies, and generating financial support and goodwill.

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I believe that the above qualities and experiences would make me a valuable addition to your company.  I look forward to hearing from you (and eventually joining your team).  #SeeYouSoon 

 

 

Sincerely,

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Eric Potter, PMP